Just not quite as much.

Why’s that?

Because the milk in Asia just doesn’t taste right. It’s hard to put a finger on it, but to generalize… it’s sour. In the “the expiration date is nearing” kind of sour.

We’ve tried all the brands. Same problem. Even the more expensive Australian imports.

All sour.

So, when I noticed a new brand at the Cold Storage grocery store, I nearly moo’d myself.

California Sunshine Ultrafresh.

Got (California) Milk?

The name says it all.

What a great branding strategy. No fancy names. No gimmicks. Just let everyone know the milk is from California. That’s enough.

And, the price is about the same as the Indonesian milk down the shelf.

Did I mention they make chocolate milk too? They do. And, it’s fabulous.

I think it all has something to do with the California “Happy Cows”. They do make better milk.

Correct that. The best milk (at least in Singapore).