I’m not sure how many people in Singapore ever heard the iconic Wendy’s campaign tagline, “Where’s the Beef”. But, back in the mid 80’s it took America by storm. Everyone was saying it.
It’s a classic case of older being better, considering their current slogan is, “You know when it’s real”. Blah.
Anyway, this week when the inaugural Wendy’s opened in Singapore, the more famous phrase entered my mind – especially when I stopped by for a snack.
It’s been nearly two years since I’ve eaten a Jr. Bacon Cheeseburger and a chocolate FROSTY!
Too bad I didn’t get either one.
I left the restaurant thinking of several variations of “Where’s the —-“.
Where’s the chocolate?
How could they run out of chocolate for the Frosty’s? Seriously. That’s the most important item on the menu.
Where’s the rest of the Frosty?
A small really means small. They should just call it a Frosty Shot.
Where’s the spoon?
How can you eat Frosty without a spoon? Not right.
Where’s the Jr. Bacon Cheeseburger?
Not on the menu. The best burger Wendy’s makes. Not on the menu.
Where’s’ the dollar menu?
Okay, I get this one. Exchange rates, etc.
Where’s the air conditioning?
Broken A/C. 90 degrees, high humidity, no fans. And heat pouring across the counter from the kitchen. Oh ya, and profusely sweating employees.

A little sweat with your food?
Where’s Wendy’s? Not in Singapore.

