Trying a pool cover-up on for size
I’m not entirely positive, but I think Singaporeans appreciate a good bargain more than most.
When it comes to deals, there are two brands of shoppers. One generally knows what they want and then searches for the best value. The other simply hunts for discounts and then decides if they want it.
This shopping behavior is probably typical in most cultures. But, the latter stereotype feels more prominent than I’m used to.
It’s the classic, “you can’t afford not to buy this” attitude. No matter if it’s needed.
Sales driving purchase decisions.
Case in point. When a UNIQLO store opened in the new 313@Sommerset mall, the place attracted the best of the best bargain hunters.
Elbow to elbow traffic. Literally. I’m not exaggerating.
Why? All the pre-launch advertising featured the upcoming spectacular deals. Nothing about the products, just the pricing.
So, what I observed inside the store shouldn’t have surprise me. But, it did.
They featured, and substantially discounted, typical winter outerwear clothing. That’s right. Down jackets with fur trimmed hoods, parkas, quilted vests, wool coats and flannel shirts filled up nearly a third of the floor space!
My first thought. Why are they selling all this? Answer. Because people are buying it hand over fist.
Beat the heat & humidity with a UNIQLO fleece!
PEOPLE, WE LIVE ON THE EQUATOR!
This reality seemed to escape many of the visitors caught up in the frenzied scene.
UNIQLO fleece for only $19.90? Limited Offer! Can’t afford not to buy it.
UNIQLO beach party fleece
UNIQLO equator wear
10:27 pm on December 14th, 2009
Ha ha ha ha. Awesome. Purely awesome.
5:13 pm on December 19th, 2009
Singaporeans sure know they are living on the equator…you can be sure. However, many do travel frequently to or work in countries with cooler weather. Before I moved to States, I had quite a collection of winter clothing as I loved to visit my relatives and friends in HK and USA during winter. Even my girl has the same habit.
Anyhow, this is a good article. One thing undeniable…Singaporeans just love to SHOP.
10:55 pm on December 19th, 2009
@Jen – Yep, I considered that scenario. I’m sure you are right… at least with a percentage of the shoppers.
Then, for the rest it must be their born-to-shop mentality kicking in! But, the most important part is they all looked to be having a great time.